Developer Alessandro Paluzzi found evidence of the feature on the Instagram app and shared details about it in a post on Threads. While updating his profile picture on Instagram, he saw a new menu option, which was giving the option to create an AI profile picture. A screenshot of the menu was also shared by the developer.
However, it is difficult to say how this feature will actually work as it is still in development. It is believed that it will be based on one of Meta’s Llama Large Language Models (LLM). The feature can work in two ways – it can let users generate an AI picture from scratch using a text-based prompt or use AI to edit an existing profile picture into different styles.
This won’t be the first AI feature to come to Instagram. The Meta-owned platform already offers access to its chatbot Meta AI in the form of standalone chats as well as group chats. The company has also introduced an AI rewrite feature for DM messages, which allows users to rewrite and change the tone of messages being sent to other users.
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