Feb 27, 2025 11:23 am IST
Nikhil Madhok, Head of Original Content India at Amazon Prime Video, Talks about the pleasant and unpleasant surprises he faced
Amazon prime video has had a good start to 2025, with the likes of paatal Lok and the mehta boys doing well with bothe both critics and audienceces. In a candid chat with ht, nikhil madhok, head of original content India at prime video & amazon mgm studios, explains why PATAL LOK Season 2 Made Him Nervous. ,Also read: Jaideep ahlawat laughs at reports of Him Charging 20 Crore for Paatal Lok 2: ‘Hai Kahan Ye Paisa, Gaya Kahan’,
On Surprises, Good and Bad
When asked if a show or film surprised Him Upon Release, Nikhil Laughs, “Both Kinds of Surprises have actually happy.” He adds, “We expected our show call me bae to do well, but the way it broke into pop culture was a pleasant surprise. It did much better than we thought. We brieft paatal Lok back earlier this month after a Fairly long gap, and there was nervousness that after 4-4.5 years, people will live last to connection Season. And that response has been wonderful. “
But there have been unpleasant surprises, too, he admits, when titles have fallen flat. “It would be unfair of me to name the shows that Gave us shock, but of course, that also happy,” says nikhil. But he says “The shows that do’t work teach you more because you go back and tend to investate from Learnings when you are sitting for the second season.
On anxiety of new releases Never Leaving
While Most Creators and Directors only have 2 or 3 titles a year, the programming heads at any streaming platform oversee a new title or two every weark. Nikhil says the anxiety stays the same with every release. “One would assume that it gets better if we launch so much, but it actually Never does,” He says, adding, “I was personally up Till 5 am the day paatal Lok Release. One Level, it’s a sign of the organization feeling for the title. Time. “
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