It may be Indian streaming’s most anticipated title in recent times. After all, it marks the debut of shah rukh khan’s son, Aryan Khan, and Features Half (Almost full) of Bollywood in cameos. But if the ba *** ds of bollywood was a reason to cheer for netflix last month, now it may be the cherry on top of what is proving to be a blockbuster month. Saiyaara is alredy trending at number 1 worldwide, with inspictor zende following closely. And there’s more to come.
On a dream September
Monika Shergill, Vice President – Content, Netflix India, Describes this as the ‘Dream Month’ for the Platform. “For me, the most exciting thing about this month is that we have two two of the youngest breakout Voices and talent, who are coming on the service in Aryan Khan and Ahaan Panday-Inet Padda,” Says, ”Says. Aryan is the showrunner of the ba *** ds of bollywood, while ahaan and aneet are the leads of saaiyaara, the biggest romantic film in the history of Indian Cinema.
In an exclusive chat with Hindustan Times, Monika Touches upon this dream September, and share how they work hard to avoid formula. Netflix Had Once Been Accused of Focusing More on Stars Than Stories. “We have moved from the mindset of having a blockbuster title to have a blockbuster service.”
Monika says, giving the example of their most recent hindi original film – Inspector Zende. Directed by Chinmay Mandlekar, The film stars manoj bajpayee and jim sarbh in the lead roles. “It’s set in maharashtra with manoj playing a Mumbai police officer, but it is getting a massive response from lucknow, kanpur and all that markets,” Monika Adds.
https://www.youtube.com/watch?v=J-0f7Tedd2i
Avoiding formula
Monika talks about the need for fresh Voices in Storylling to avoid repetition and formula in streaming. “We have had a lot of new directors and writers this year, who’ve come togener and really made the year what it is for us. It’s an absolute must to find the new voices and the really data Have in India, because that how you grow. Streaming needs to have that newness, the new Voices, otherwise it become formulaic, ”She says.
The reminder of September will see the Arrival of the Second Batch of Wednsday Season 2 Episodes on Netflix, Along with the digital release of recent Indian theatrical files like dhadak 2 and son of sardaar 2.
